More About Which Search Engines To Target
In my last post I talked about where the shoppers are. Many SEO gurus will disagree with me on that as they tend to do often. However, I can show you proof that the buyers are using AOL, Yahoo, and MSN more than they use google.
Google Will Pay AOL Up to $400 Million in Ad Accord (Update1)
By Jonathan ThawAug. 9 (Bloomberg) — Google Inc., owner of the world’s most-used Internet search engine, will give AOL as much as $400 million over five years under an Internet advertising agreement.
Google will make as much as $100 million in co-marketing payments and give AOL up to $300 million in advertising credits over the life of the agreement, signed in March, Mountain View, California-based Google said today in a regulatory filing.
The deal shows how much Google is willing to pay to make its search engine part of some of the Internet’s most popular sites. On Aug. 8, Google said it won rights to provide search and advertising services on News Corp.’s MySpace.com Web site, which has about 52.3 million young users, bumping Yahoo! Inc. News Corp. will receive at least $900 million over three years.
Couple that with the millions they spent on MySpace Ads and it begins to tell a story. If AOL users and MySpace Users weren’t buying product at a better rate than google users, then why does google need to spend money advertising for clients over there?
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