Google And Click Fraud
Click Fraud: What does Google fear? Posted by Donna Bogatin
why did Google’s Business Product Manager, Trust & Safety, Shuman Ghosemajumder, go on the offensive the prior day at the Conference during an industry panel, by seeking to undermine the work of third party click fraud assessment services?
I report on Ghosemajumder’s tactics at the conference in “SES on Click Fraud: industry collaboration, or vested interests”:
he unveiled a strategic Google assault against the work of third party click fraud consultants such as panelists Alchemist Media, KeywordMax, Click Foresnsics…
Apparently timed to correspond with the SES panel, Ghosemajumder announced his posting at the Google blog of a Google engineers’ penned “Troubling findings on how some third parties detect click fraud”:
The Google ‘findings’ purport to expose the ‘work of several click fraud consultants’:
fictitious clicks: events which are reported as fraudulent, but are never recorded or charged as ad clicks by Google.’
In a combatative tone, Ghosemajumder detailed Google engineers’ analysis that “widely quoted estimates of the size of the click fraud problem are exaggerated.”
There is an old saying, “Where there is smoke there’s fire.” Google is producing a lot of smaoke . . . and a few mirrors too.
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