How People Find Your Website
I continually stress on this blog for people to not rely on just search engines for their traffic. To do so is suicide. There are many ways people find your website. I have a website that does around $15,000 per month in sales. Not huge but successful. The big news? 40% of my traffic comes from the 3 major search engines for that website. 60% comes from various other sources. The bottom line is how many sales you make, not where the traffic comes from.
Power Web Users Show Media Usage Nuances
Some people don’t just use the Web, they really use the Web. Interpublic Group’s Universal McCann has released a study of Web power users, indicating they not only go online to communicate, research products and access information, the younger among them do so differently from their older counterparts.
In terms of blog ad recall, banners won out. Sixty-four percent of users surveyed recalled seeing brands advertised through banner ads on blogs, 51 percent said Google sponsored links, 50 percent named pop-ups, 45 percent chose site sponsorships and buttons, 33 percent said e-mail ads and 19 percent named RSS feed ads.
Placing ads in blogs may elicit a more positive response than employing more covert methods, the report suggests. It notes that 38 percent of heavy Web users said they are bothered when a company tries to “seed” a blog to sell their products of services. Although these users are not always turned off by advertising, explained Nathan, “Overt corporate interaction was not acceptable.”
The point to this is to let you know you need to diversify. Blogs are one great way to get traffic, but there are many others. Sponsor a blog. I don’t mean just a company blog that talks about your company all the time. Sponsor a blog that is useful to people and people will thank you for it and may buy your product because you provide such a great service.
Take this blog for example. It is sponsored by ASM Development But if you read this blog you will not see any posts that try to trick readers into buying product. You will see it is not all about how great ASM Development is. This blog helps people learn more about SEO and Website Promotion.
Another example. Stompsoft.com sells software. They have a company blog that does update people with company news and special offers, but they also sponsor a Free Software Review Blog that provides where to download great freeware. A few posts advertise Stompsoft Products as any sponsor would get even if they do not own a blog.
The bottom line is provide things that people want and sponsor things that people want and they will want to buy your products. If everything you say and do is all about you, then people lose interest quickly.
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