Many people are still asking this question and even some that already have a blog want to know if it is really worth it. The time it takes to post to the blog everyday, optimizing it for the search engines, submitting it to blog directories, etc. Why is it worth my time and effort?

There are several reasons that your company needs a blog and different ways to set it up to achieve different results.

1. Increased link popularity for your website.

2. More content added to your website daily, which in turn brings the search engines to crawl your website more often and increases the number of pages indexed in the search engines.

3. It is your store window. If you had an offline store, customers come in but do not see every single product or service you offer. That is why storeowners put items in their store window. A blog is the window for your website. It allows you to showcase a particular product or service each day.

4. Each blog post becomes a webpage of its own. If written properly with SEO in mind for specific keywords and phrases each day, those blog posts become webpages that are extremely optimized for the search engines.

5. Static websites can be submitted to directories and search engines. Blogs can also be submitted to directories and search engines. However, in addition to that, when I manage your blog, we also ping all of the relevant blog search engines and blog directories each time a post gets made. This gives you entirely new sources of traffic.

6. A blog is also another doorway into your website. With each blog you set up you increase the likelihood of someone finding out about your website and what you have to offer.

There are two types of blog that can help you.

Company Blog: This is in a folder on your domain name. Every time you post to the blog, it creates new and fresh content to your website. If the blog is configured correctly, each blog post becomes a new webpage added to your website. Content is king and this is the best way to add content.

In addition to that a company blog promotes your products and services better than just having a website. Its like you owning a store offline. People come into your store but don’t always go down every aisle of the store so they don’t see all of your products. So storeowners put special items they wish to sell in the store window to draw attention to them.

A Company blog is the “window” for your website where you showcase specials you are offering, information about your company, and anything else we need to highlight.

Promotion Blog: This is a blog you set up on another domain outside of your website. I do not recommend blogger.com, wordpress.com, or other free hosts no more than I would advise you to use a free host for
your website. You need to put this blog on a domain name you have some control over.

A blog outside your domain name is different than a company blog. You still from time to time use it as a window for your products or services, but it is not the main focus. This type of blog becomes a related website that links to all pages of your website individually in blog posts as well as in the sidebar.

You post about related material that readers will be interested in and use text that will rank the blog high in search engines. The better the page rank for the blog, the more valuable the blog becomes for your website. Plus after attracting readers to the blog you can get them to click though to your website creating another source of traffic for you that converts to sales better than even search engine traffic.

Either type of blog creates trust and lets the customer get to know you better. That equals sales conversions. You can have as many blogs as you want to have. You can increase your portfolio of websites by adding blogs.

I manage blogs for companies that have 10 blogs on various topics that relate to their products and services. Each blog is setup to promote a particular product or service, so they are optimized for that product or service and keywords related to it much better than they can be on a static website that offers multiple products and services.

I hope this has been helpful to you. I hope you understand that not having a blog is like me telling you, “Here’s a dollar”, and you saying, “No thanks. I already have one.”

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This entry was posted on Wednesday, November 8th, 2006 at 6:47 pm and is filed under MAIN. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.