A Fight About PPC And SEO
By Chris Richardson
Which one of these methods is the most effective when it comes to search engine marketing? Is it a “one or the other” technique or is a successful SEM campaign dependent on prudent utilization of both techniques? These questions have been brought to the forefront thanks to a [...]
It’s a good thing Matt Cutts didn’t promise Google wouldn’t be making any algorithmic changes just before the holiday season, as is Google’s habit. The online purveyors of indie alt-erotica, who are collectively bemoaning the lump of coal Google dropped in their stockings this holiday season, would have cause to climb all over him.
In [...]
This is straight from Google AdWords – right out of the Lion’s mouth:
New! Click-to-Play Video Ads
Google AdWords now supports click-to-play video ads – ads that combine the power of sound and motion with the precision of Google to provide users with a relevant and engaging advertising experience. Video ads join our lineup of text, image, [...]
One huge acquisition that went largely unnoticed this year was Google’s purchase of JotSpot, a wiki application started in 2004 by Joe Kraus and Graham Spencer, the guys who gave us Excite years ago. The acquisition went unnoticed because it happened within weeks of Google’s widely publicized acquisition of YouTube.
The acquisition of JotSpot, however, is [...]
Predictions from SiteProNews.
Clicking into the Future:
Predictions for 2007
By Jim Hedger (c) 2006
While 2006 was a great year for webmasters it was a time of great change and challenge in the search engine sector. The most notable trend from 2006 was the continued advancement of Google against natural rivals Yahoo, MSN and Ask, as [...]
2007 will be the year of video marketing. Just as bloggers started popping up everywhere in 2006, trying to do what’s already been done, you’ll see web video proliferate in 2007. But in reality, it will just be the beginning. It took blogging about five years to peak. Video marketing will likely take [...]
Time Magazine named You the person of the year for 2006. It was largely because of the blogosphere. But was that moniker earned?
Quite frankly, I don’t care. This story isn’t about Time. It’s more about blogging. Will it die? Will it survive? Will it get voted off the island?
People are getting more tech savvy [...]
Do you need a content managemenst system? There’s a good chance that you could benefit from one. For one thing, a CMS gives you tools to manage your content and without content you don’t have much of a web site.
You must face the fact that your content will be managed one way or another. Either [...]
Embracing Cascading Style
Sheets Makes Good Sense
By Fred Black
Why do I like Cascading Styles Sheets (CSS) and what makes CSS so great. The answer only makes sense if you know what CSS is.
The Holy Grail of CSS is to separate the content of a web page from the instructions that control what it looks [...]
The Life and
Near Death of DMOZ
By Jim Hedger
The casket was all but closed on the venerable Open Directory Project (ODP, or dmoz.org). A December 16 blog post by an ODP founder, Rich Skrenta, “DMOZ had 9 lives. Used up yet?” , suggested that the directory at DMOZ is now, like Marley’s ghost, [...]