Google’s Hitting The New Year Running – With Video Ads
This is straight from Google AdWords - right out of the Lion’s mouth:
New! Click-to-Play Video Ads
Google AdWords now supports click-to-play video ads – ads that combine the power of sound and motion with the precision of Google to provide users with a relevant and engaging advertising experience. Video ads join our lineup of text, image, and flash ad formats and will be displayed on sites that are part of the Google network.
How do they work?
When a video ad is served to a page, it will be displayed as a static opening image until the user interacts with the ad. Once the user clicks the play button or the opening image, the video will begin playing within the ad space. If the user clicks the display URL at the bottom of the ad, they will automatically be taken to the advertiser’s website. We’ll report a clickthrough whenever a user clicks the display URL and visits the advertiser’s site, rather than when a user clicks the play button or image.
Both the static image and the video must abide by our Video Ad Editorial Guidelines.
Where and when will they appear?
Video ads will only appear on sites in the Google Network. They’ll compete in the same auction against all other types of ads that are eligible to appear on a site, including CPC and CPM priced text and image ads. If a video ad wins the auction, and the ad placement supports video ads, we’ll display it on the site. Video ads will run in the following ad formats:
336 x 280 (Large rectangle)
300 x 250 (Inline rectangle)
250 x 250 (Square)
Ads can be uploaded in the following formats: AVI, ASF, Quicktime, Windows Media, or MPEG formats.
How much do they cost?
Pricing will vary depending on the type of ad campaign you choose to create. As with other AdWords ads, you may create a content-targeted campaign with the ads priced on a cost-per-click basis, where a click is counted when a user clicks through to your website. Alternatively, should you use one of our custom targeting options – demographic, category, or site targeting – the ads will be priced on a cost-per-thousand-impression basis. The amount an advertiser bids is the maximum he/she is willing to pay for either a click (CPC) or a thousand impressions (CPM). Unlike other video ad programs, we do not charge to serve your ad – you only pay for the impressions/clicks you receive. The AdWords pricing system also ensures that you never overpay: the winning bid is always reduced to one cent more than the next highest competitor’s bid.
We knew it was coming. The only question was “When?” Look for big advancements in 2007.
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