Archive for December, 2006

Cheap Content Won’t Make You Any Money

Article Marketing and Content Cheapskates
By Chris McElroy aka NameCritic
I see this everywhere and still cannot believe that people do not get it. Content is still king on the web. The most important thing you will ever do for your website is to put in good content. Great content will get you links and your position [...]

Thursday, December 21st, 2006

Video Will Not Render SEO Obsolete, But Will Change The Way We Do It

Anatomy of a
Web-Advertising Campaign
By Jerry Bader
In The Beginning There Was Marketing
Anyone in business who has any interest in using the Web to further his or her business is well aware of “search engine optimization.” Not a day goes by that my email in-box isn’t loaded with information on how to get the best [...]

Wednesday, December 20th, 2006

Predicting the Top Searches for 2007

Top 10 Google Searches 2006

By Jason Lee Miller
Staff Writer
2006 is officially the year the Internet caught a social disease. Searches related to social media sites take up eight of ten positions on the 2006 Year-End Google Zeitgeist report, reaffirming Time Magazine’s person of the year. The person of the year was You, in case [...]

Tuesday, December 19th, 2006

Don’t Let Googlephobia Get The Best Of You

Web Development
with SEO in Mind
By Adam McFarland of iPrioritize
When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to [...]

Monday, December 18th, 2006

Try This Little Experiment – Then Back Up 5 And Punt

Still think you’ll be penalized for duplicate copy? Try this:
Start a blog. For 30 days copy and paste one paragraph from another blog, article or web site and write two paragraphs of comment about that paragraph. Use a different paragraph from different sources every time. Whenever possible, trackback to the web site you are borrowing [...]

Sunday, December 17th, 2006

Is Your SEO Advisor Feeding You Myth?

Here are the top 10 SEO myths being perpetuated by lousy SEO “experts”:
1) Beware of duplicate content. Fact is, most people don’t have to worry about duplicate content. If you are setting up mirror sites with the exact same information on it on every single page, then you have to worry about duplicate content. If [...]

Saturday, December 16th, 2006

Some Thoughts On The Future of Search

Our comments are in italics below …
Future Evolution of Search
By Scott Van Achte, Senior SEO,
StepForth Search Engine Placement Inc.
The search engine world never rests. As online marketing professionals discover new ways to obtain top rankings the algorithms evolve right along side. There are two primary reasons behind the updating of ranking algorithms. To [...]

Friday, December 15th, 2006

Lighten Up About Content Spam, Will Ya?

Google’s Tag To
Remove Content Spamming
By Danny Wirken
Content spamming, in its simplest form, is the taking of content from other sites that rank well on the search engines, and then either using it as-it-is or using a utility software like Articlebot to scramble the content to the point that it can’t be detected [...]

Thursday, December 14th, 2006

Money Flow Is Multi-Directional

Meandering the
Margins of Goog and Evil
By Jim Hedger (c) 2006
Don’t be evil. That is the kernel of Google’s public corporate ethics statement from front to finish. While it is a three word chant of a corporate policy, it is, nevertheless the three words Google uses to differentiate itself and its decisions. Those three words set [...]

Wednesday, December 13th, 2006

Why Click Fraud Is More A Threat Than Terror Funding

WebmasterRadio.FM investigative journalist Jim Hedger hosts this exclusive WebmasterRadio.FM series on the implications of click fraud on the industry and on national and global security. WebmasterRadio.FM is initiating an industry wide initiative to further examine and confirm issues raised by this series.
The series starts with an interview with Clarence Briggs, CEO of hosting firm [...]

Tuesday, December 12th, 2006