Jeffrey Rohrs was a speaker at the Chicago Search Engine Strategies conference last year when he got a bright idea. Actually, he was losing sleep so he blogged. Out came “The Sausage Manifesto.”
The issue is pay-per-click fraud. It’s become a big deal among advertisers on Google, Yahoo and other search engines. In a nutshell, it [...]
Robert Scoble is at fisticuffs again. This time he’s taking on the entire blogosphere.
His initial kick in the groin came with a post on the previous day. Evidently, Scoble thinks it’s a big deal if he doesn’t get linked to.
The day before that, even, is the post (in three parts) to which Scoble thinks [...]
Q: “I need content for my website; can I just copy content from industry journals and benefit from that quality content?”
A: No, aside from the copyright concerns of using content that is not yours, your rankings (if they exist) would suffer because it is highly likely the major search engines would detect the duplicate [...]
Doing a search for miserable failure is no longer as entertaining as it used to be. No more seeing George Bush or Jimmy Carter, or a handful of other people, appear at the top of the Google search results for those terms.
Google has implemented some algorithm updates to take the fun out of Google bombing, [...]
(Source) 1. Branding and Aesthetics
Consumer behavior experts tell us that, presented with many similar product or service options, and little prior knowledge and experience with these brands or companies, consumers will rely on mental shortcuts to make purchase decisions. The way your website looks compared to your competitors has a large influence on how a [...]
Methodologies can be organic, but not necessarily so. They are products of human minds. Just as any product of the human mind, they can be good or bad, effective or ineffective, moral or immoral, reasonable or irrational, or any other number of such characterizations. Therefore, organic SEO is a reference to that which is naturally [...]
Yahoo is overhauling its PPC ad model.
Beginning Feb. 5, Yahoo! Search ads will no longer be placed based on bid price but rather on relevancy, just as Google’s AdWords are. This will be good for the entire PPC market as it will make Yahoo! more competitive. Plus, it could lead PPC advertisers to focus on [...]
Can Google’s Digital Bookstore Succeed?
Joe Lewis
Staff Writer
Published: 2007-01-23
It has been widely speculated that Google’s Book Search project would become the gateway to a much larger vision that the search company had in mind all along. By going public with their intent to offer an e-book service, Google has dropped the other shoe regarding its [...]
On Dec. 18, 2006, DMOZ put a statement on its website that its editing process was up and running again. Around September last year, the “largest human-edited directory on the Web” essentially halted its operations. If you visited the website and tried to submit your site for editing, in many categories you would have got [...]
What’s Wrong
With Reciprocal Linking
By Donald Nelson (c) 2007
When the Internet was new to me, I was fascinated by following links and going to new sites. It was like an adventure. And when I had my own website the first thing that I wanted to do was to place my site’s links on other sites. I [...]