eMarketer reported that the most heavily downloaded podcasts have an audience of under 50,000 people.
Before dismissing that number, consider a business of any size that learns it can reach 50,000 people, directly, who have a specific interest in its niche. The conversion rates for a targeted message to that audience should have a chance at [...]
Whenever you design or write for a web site that has an international audience, make sure you address each market. It pays to undertake detailed keyword research into your markets you are targeting so you can capture the correct regional jargon and spelling that people are searching for. Remember it’s not enough to think global, [...]
One of the things SEO experts need to do is keep up on the future of SEO. This is just my own opinion, but most web surfers don’t spend the largest percentage of the money that is spent on the web. Most buyers jump on the web, type what they are looking for, then if [...]
Your business success depends on your ability to communicate effectively to an interested audience. Driving appropriate traffic to your site is important, but the tactics that generate visitors are not the same tactics that get visitors to stay on your site.
Websites that consistently under perform and that don’t meet business expectations generally suffer because they [...]
Web 2.0 has taken on the meaning of collaboration. In fact, ask some people, and that’s the definition of Web 2.0.
They could be right, but is collaboration really all that?
Web 2.0, or collaboration if you prefer, is based on several components on Web interaction:
Blogging
Content Management
Wiki
RSS
Social Media
Social Bookmarking
Social Networking
Podcasting
In some sense, each of these tools allows [...]
First, SEOmoz advised against Google Sitemaps:
It sounds bizarre, almost counterintuitive, but many of best minds in the world of SEO appear to be rallying around the idea that submitting a feed to Google Sitemaps and Yahoo! Site Explorer is actually a terrible idea. The logic behind the practice is simple, if you follow the steps:
[...]
Links And Content Need Each Other, For Now
by Jason Lee Miller
I can’t help but think this is a silly discussion, like an argument about whether or not Lois Lane could really have Superman’s baby, but I’m diving in anyway to wrap my head around it and, in the process, take you with me.
He [...]
I had joined Digg last year, buying into the hype that this is something we must do in a Web 2.0 world. The belief is that the traffic that comes is great for your marketing efforts. I’ve already written about my dislike for Digg and how some Diggers gang up to get sites banned in [...]
Becoming The Spider: Next Generation SEO Tactics
By Titus Hoskins (c) 2007
Just when you believed you had all your SEO tactics figured out, the web goes and changes on you. Not just the rules of the game but it takes the whole web platform right out from under your feet and changes it. What’s a poor [...]
Google has problems. Big problems:
YouTube
Click Fraud
Copyright Infringement?
I couldn’t believe it.
The YouTube porn issue is understandable. I mean, I can wrap my mind around it. People don’t like it. It’s bad. YouTube did it. Google owns YouTube. Google’s bad. By association. Makes good logical sense if you ask me.
Then there’s click fraud. Baaaaaaad. [...]