Archive for February, 2007

Google Sets The Rules For Links, But There Are Many Creative Ways To Work Within The Rules

It is Google’s fault actually. No one can be blamed for this matter more than Google itself.
Google came up with a brilliant plan for determining the best web pages to show in their search engine results. And then without telling us the intimate details of their plan, they told us about part of their algorithm […]

Thursday, February 8th, 2007

Will Personalization Change The Way Searches Are Made?

Google wants to change the nature of search - again.
The search engine all but invented search queries as we know them today. If it weren’t for Google’s emphasis on link popularity, much of what we know about search engine optimization would be a blur. Search queries would likely look a whole lot different than they […]

Wednesday, February 7th, 2007

Using Articles Without Courtesy Linking Is Stealing

There has been some interesting discussions on the forums lately. One forum I frequent on a regular basis was discussing article theft. What do you do about websites that publish your articles but don’t credit you with a byline, an author resource box or back links? Here are a few suggestions:

First, before you do anything, […]

Tuesday, February 6th, 2007

In The Web Of The Future, Content Will Be King

A woman switches on a tiny wireless chip that has been surgically implanted behind her ear, which then synchs up with the Web wherever she is in the world. The simple thought of logging on to the Internet triggers the system to turn on and connect to the Web. She could be on a bus […]

Monday, February 5th, 2007

How To Get Natural Back Links

The question was asked, “What’s the best source of back links?”
Answer: The best source is whatever choice you use that is right for you as long as the search engines don’t frown on it. There are effective and ineffective ways to get back links. For the most part you want to
1) Have a consistent article […]

Sunday, February 4th, 2007

SEO For Small Businesses Is No Different Than SEO For Large Corporations

Search engine optimization techniques are not any different for small businesses than for large businesses or corporations. The only difference may be the size of the purse that funds it. SEO-News, however, offers some good tips for small businesses trying to do business on the Internet:
How Often Should You Repeat Your Keywords?
The various search engines […]

Saturday, February 3rd, 2007

Is Your SEO Expert Pulling A Fast One Over On You?

What Your S.E.O.
Strategist Won’t Tell You
By Jerry Bader (c) 2007
Maybe you own your own business, or perhaps you’re a critical cog in the corporate machinery responsible for marketing your company, brand, product or service. If that describes you, here’s eighteen things you need to know about Web-marketing but were afraid to believe.
1. Time To Be […]

Friday, February 2nd, 2007

How To Build Powerful Back Links

A few days ago we posted on the news that Google fixed it’s link pranks problem. Hooray for Google. What we didn’t cover it what makes a good back link.
Back links are obviously a good tool for building link popularity, which is an important ranking criteria for Google and the other search engines. Here […]

Thursday, February 1st, 2007