(Source) One caveat when it comes to choosing a professional PR agency or individual to work with – signing up for a higher priced campaign doesn’t necessarily mean you will get better results than a cheaper campaign. And the inverse is true as well. Over the past year or so, many “low-cost PR/publicity services” have [...]
Anatomy of Viral Marketing
There is no shortage of examples of viral marketing in action – any time you learn about a website by word of mouth, through a blog entry, or through a genuine link on another website, you are participating in viral marketing. With all these examples of viral marketing, it becomes fairly easy [...]
Marketing More Powerful Than SEO
By Mark Daoust
There is a vicious rumor circulating among website owners that search engine optimization (SEO) is the single most powerful form of marketing on the web. I have my suspicions that this rumor was started by professional search engine optimizers, but I have not yet received my mail-in [...]
If you were to undertake a television advertising campaign, would you just film one commercial and air it twice then go home? Of course not. Because you are well aware that consumers must see your message no less than 7 times before they act on it. In most cases, repetition is the key to getting [...]
Hot tip from the blog masters:
When you select a category for your business blog post, choose one category. The search engines will crawl your blog more often if each post is tied to one keyword-optimized category. You can have as many categories as you want for your blog but only choose one for each post. [...]
(Source) Google is beta testing a different business formula for its AdSense product that eases up on its lucrative pay-per-click model in favor of a pay-per-action model. The new program could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
The idea with the beta test is to provide [...]
Panama, launched on February 5, is based on technology that, like Google’s, allows advertisers to pay for search terms based on their popularity. It is key to Yahoo’s strategy to compete with faster-growing rival Google.
Yahoo’s Panama, the answer to Google’s AdWords, is gaining in popularity. A new announcement that Yahoo plans to address click fraud [...]
But, regardless of those expenses (and ServerCheck’s decision to not recover them), the ruling court decided that “Google can’t be found liable for finding Web pages that may be involved in illegal activity based on search terms. The court also rejected an argument the Suggest feature offered a misleading advertisement, since that’s not the [...]
Here’s a suggestion for coming up with the best keywords for your site concept:
1) Start off brainstorming. Think up as many keywords as you can that relate to your concept.
2) Go to Overture’s Keyword Selector Tool.
3) Enter each keyword, one at a time, into the keyword suggestion box.
4) Make a note for each keyword as [...]
One of the biggest mistakes new Internet marketers make is in the first step of the SEO process: Keyword research.
Proper keyword research requires that you find all the profitable possibilities for your keyword searches. Many new Internet marketers will conduct a keyword search and find two dozen keywords, or they’ll find more and throw out [...]