Social Media Optimization is here to stay. But what is it?
Don’t be fooled by the name. Somewhat like search engine optimization, there is an art and a science. However, there are some differences.
Social media involves a number of activities that encourage interactive dialogue among members of a community. It could be blogging, forum posting, podcasting [...]
Slawski found that Google considers blogs to contain three content types:
* The content of recent posts,
* A blogroll, and;
* Blog metadata (author profile information and/or other information about the blog or [...]
Do not switch your domain unless you have no other choice because no matter how popular your website is domain switchovers are far from enjoyable. After all, even losing a single week of significant traffic for a popular site could cost many thousands or even millions of dollars. On the flip side of the coin, [...]
This a post titled “Is Linkbait The Web’s Paparazzi?” WebPro News brings up an interesting point. The headline itself invites thought. For most of us, paparazzi are not admirable. We don’t want to be them.
But the larger idea is where is the proverbial line in the sand when it comes to linking. Does linkbait in [...]
When you search on Google, we collect information about your search, such as the query itself, IP addresses and cookie details. Previously, we kept this data for as long as it was useful. Today we’re pleased to report a change in our privacy policy: Unless we’re legally required to retain log data for longer, we [...]
How to
Create Your First Blog
By Donna Gunter (c) 2007
I’ve been blogging now for about 2 years, and I’m amazed at the amount of traffic that I get from my blog and the number of people who tell me that they first heard about me from my blog instead of my website. The word blog is [...]
Search Engine Optimization
As said previously, utilizing a search engine optimization company can be likened to making an investment in the infrastructure of a business rather than an investment in advertising. This is because with search engine optimization, there is no clear delineation of where the benefit from the campaign ends. If a business stops paying [...]
Steve Rubel must be joking. He’s asking if Twitter will replace blogs because some gojo with no mojo unsubscribed from 100 blogs and replaced them with Twitter:
Nick Wilson says he has unsubscribed from 100 blogs in favor of following their Twitter streams instead. That’s a radical move right now, but as Twitter grows I bet [...]
Here’s a great list of things to avoid when considering reciprocal link requests:
1.) Do not link to sites that are irrelevant to yours. Search engines only view relevant reciprocal links as a means of improving your Page Ranking.
2.) Avoid sites that have a “Links Page” that is hard to find. Some sites don’t even connect [...]
When it comes to online marketing and public relations, there are tried and true proven methods and then there are those are still on the up and coming. I consider press releases in the latter category. That doesn’t mean you can’t succeed with press releases but with these information media it’s more or less hit [...]