Hosting your blog on a different domain from your primary site is one of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings - by keeping the blog on a separate domain, you shoot yourself in the foot. From worst to best, your options […]
If you are a webmaster trying to build the optimal website for your topic or business there is a great web tool you should know about and it’s totally free. It’s called freeware.
Good Keywords is Windows-based and easy to use. Developed by Softnik Technologies, it’s perfect for helping you find the right keywords for your […]
Google told us in February that they had fixed its Google Bomb problem. Then Stephen Colbert proved otherwise. Not everyone thinks he’s the greatest living American, but Google apparently thinks he does, or thousands of link happy Colbert fans do at least.
Just as the News and Media Blog said, Google Bombing is just proof that […]
1. Google Is God!
Only half-kidding but at least where targeted traffic is concerned, Google is still the all important being you should be worshipping online. Don’t ignore the other two major demigods Yahoo! and MSN, but Google will deliver most of your traffic. Your website stats will point this out to you daily, so you […]
All Google has to do to solve this problem of theirs, is to take away the indicator people use to buy and sell PageRank.
Someone suggested to me that Google would never do away with the PageRank indicator in their toolbar, because Google feels that it is the only thing that ensures that people will keep […]
What Is Personalization?
The most basic explanation of personalization is that it a system by which the search engines are able to extract patterns from previous search behavior and adjust present and future search results based on “learned” preferences. The simplest example can be found in the repeated selection of a single site when […]
Not surprisingly, I’ve been asked how this works. The essential answer is: do the basics and do them REALLY well.
Anyone who’s been online for any length of time has been asked how do you do SEO? If you are an SEO you’ve likely been asked something like, “How do you achieve a No. 1 […]
Almost everyone knows by now that duplicate content is bad for websites. But how about for your blog?
Yes, in a word, duplicate content is always bad. But what exactly is duplicate content? Does that mean you can’t copy and paste articles or content from other blogs? No, you can but there are a few […]
(Source) Frightened of missing out on ‘the next big thing’ and searching as always for a marketing magic bullet, many board directors are investing heavily in their internet presence, transferring budgets from offline to online without necessarily applying the same rigorous ROI measures and neglecting proven media channels in favour of sexy new technology.
Then when […]
Why else, despite their ubiquitous web presence, would Google and eBay choose to advertise on TV, if not to drive traffic that they cannot generate solely online?
Good question. As the Web grows, it becomes more difficult to attract business solely from online sources. Web marketers should face reality: The whole world isn’t online and likely […]