E-mail marketing isn’t hard, but it can be time consuming. One of the things you want to keep in mind is list management. You should have a box on your website in a visible and prominent location that encourages people to sign up for your mailing list. This can be done relatively easily. It’s a necessary component to your marketing plan because once you capture a list you have permission to market to it. People not on your list could report you for spam if you indiscriminately send out e-mails without their permission. I highly recommend a double opt-in procedure as it ensures that your prospects give you their permission twice, two different ways. Then they can’t deny that they’ve given their permission to receive your mail outs.

ASM Development can help you with all your SEO & Web Design needs
SEO Blog

Recent Entries

• Search Engines And Re-inclusion
• Will Google Get Into Bet With Digg?
• Who Is Your Web Design Really For?
• Don’t Rely On Just The One Analytics Package
• SEO Does Not Fit A Timetable
• Top Four Viral Marketing Techniques
• Internet Marketing Via YouTube And Local Search
• Web 2.0 And Social Optimization
• Don’t Jump Into WordPress 2.6 Blogging Software
• Why Is Social Media Important To Reputation Management?

This entry was posted on Friday, April 13th, 2007 at 2:20 pm and is filed under E-mail Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.