(Source) For those of you who use some of the advanced query syntax in our search engine such as link:, linkdomain: and inurl:, you may have noticed that this functionality has been recently turned off. We have been seeing broad use of these features by legitimate users but unfortunately also what appears to be mass [...]
According to Keith Hogan from Ask:
i) Less than 35% of websites have a robots.txt file
ii) The majority of robots.txt files are copied from others found online
iii) On many occasions robots.txt files are provided by your web hosting service
If your website or blog uses a lot of images that you don’t want crawled or indexed by [...]
In a survey sponsored by technology consulting firm Accenture, 110 senior executives across the U.S. and Europe expressed their views on how the growth of user-generated content, such as amateur digital videos, podcasts, wikis and blogs, will impact the film, advertising, music, publishing, radio and TV industries.
Only 3 percent of the executives surveyed think the [...]
I’m here at the Web 2.0 Expo in San Francisco. Today (actually yesterday now that it’s after midnight) I sat in on the SEO Workshop being presented by Todd Friesen (”The Oilman”) and Greg Boser (”WebGuerrilla”).
This session turned out to be a lot of fun. It was reminiscent of their “SEO Rock Stars” radio show [...]
What the text didn’t show are two other links, hidden from the viewer but in place for search engines to find. Matt showed the source code for the page, which included the crafted links.
Passing the mouse over the links would not change the cursor or the text. It would not display anything in the status [...]
In-depth competitor intelligence will tell practitioners how to prioritize the SEO factors to be optimized, revealing semantic relationships between the client’s content, the competitors’ content, and the semantic nuances of a keyword phrase related to search personalization of user results. Optimization in the era of personalization requires robust competitive intelligence, and this will pay big [...]
When is comes to content creation for your website it is imperative to think of your two audiences:
Your site visitors
Search engine spiders
Don’t make the mistake of getting them out of order. Your site visitors are more important. You can have stellar SEO and get millions of visitors to your site only to let them down [...]
E-mail marketing isn’t hard, but it can be time consuming. One of the things you want to keep in mind is list management. You should have a box on your website in a visible and prominent location that encourages people to sign up for your mailing list. This can be done relatively easily. It’s a [...]
Personalization looks like the wave of the future. We think site publishers should keep this in mind and watch the search space for trends and technologies that will enable them to make their content more available to an audience that will increasingly demand more personally relevant results in search.
The essence of social search marketing is [...]
While search behavior is changing, the proliferation of Web 2.0 platforms and applications such as social networking, RSS and blogging are impacting search, making it even more complex. The information universe is becoming too vast and complex to catalog by keywords alone.
Search engines developed out of a need for people to find information easily. [...]