Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so, it doesn’t receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a […]
Everywhere you look these days you see webmasters and business owners clamoring over each other’s backs for highly valued links. But most of them can’t define high value links. I’m not sure I can.
But I do know what they are not.
They aren’t links from your blog to your website
They aren’t links in the resource box […]
Leave it to Joe Lewis at WebProNews to ask the most impertinent questions:
When you really stop to think about it all, can you really pinpoint any major innovations that have significantly impacted what the engines are looking for when indexing a site’s content? Let’s be honest; it all still comes down to two factors: 1) […]
A man (we’ll call him “Mario Vargas”) approached my search engine optimization company, claiming to be a potential prospect and asking for proposals and sales materials. Since he had an email address from what appeared to be a legitimate website in California, we eventually complied. After some time, “Mario” finally said that his company had […]
The problem with Ask’s campaign is that they don’t clearly state that they, Ask,com, a Google competitor, is the one behind it. Kinda sketchy. And now they’re taking a lot of slack for it, including today’s very public hand slap from the Wall Street Journal. You can’t blame users for reacting the way they have. […]
Whether you call them cybersquatters or typosquatters, you’ve seen the pesky annoyances. You’ve likely tried typing in a familiar domain name and typed in a wrong letter or two only to be misdirected to a strange URL similar to the one you were hoping to land on. That URL likely had a Google search box […]
Buried deep into an article on keyword research I found this caution:
Our only complaint with Overture is that they lump singular and plural word forms into one phrase. For example, “boots” and “boot” would appear under one category of “boot”. This can sometimes cause problems.
I’m not sure why this causes problems. The search engines look […]
I’ve been saying more months that the Web will soon get more socialized. Recently, WebProNews ran a story on this topic:
Finding true relevance in search results is becoming the new focus of users who are looking to the web for their information needs. For years, the algorithm has been the standard method that search engines […]
Jim Hedger recently wrote a nice little blog post on the realities of Web 2.0. He said two things that I think are noteworthy:
(Web3.0 is already here actually. 3.0 is in its incubation stage but it will emerge by 2010. Its larvae were named TIVO, HDTV, dark-fiber and broadband)
The interesting thing that I find about […]
The obvious answer is yes. But is it the real answer? There are some challenges to SEOing your podcasts, but it can be done.
First, no matter what format you come up with for your audio file, you need to give your podcast a name. Don’t just give it any name. Think of a creative and […]