What is the most important aspect of building a website? There are essentially four important ingredients to building an effective website:
Content
Code
Optimization
Design
Content is the real SEO. Your website can’t survive without it. It will either sell your product or service or drive your potential customers away. Ignore the importance of content at your own peril. This [...]
Google Deal Said to Bring U.S. Scrutiny from the New York Times reports the Federal Trade Commission will be reviewing the proposed Google and DoubleClick acquisition. The preliminary antitrust investigation is to be conducted by the FTC and not the Justice Department, which is what privacy advocates wanted.
I knew it was going to happen. It [...]
I’ve said it before, all SEO boils down to two things: Keywords and links. It’s like two prongs of a fork. Take away either prong and you don’t have a fork.
When it comes to links, however, not all links are created equal. The search engines evaluate links on relevancy and popularity, but not necessarily in [...]
It’s unclear just how Google Universal will change the landscape of search, but there has been a lot of speculation. Most SEOs are saying that vertical search will become more important as a result of the new changes in Google’s search methodology. But will it?
It depends on how you look at it.
First, Google Universal is [...]
Google’s ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off.
I agree with Search Engine Guide’s Jennifer Laycock that this is a little bit on the creepy side. [...]
Most web design and development companies don’t know the first thing about SEO or creating SE friendly websites. And most who claim to be are liars. Sorry, but that’s just the way it is.
Hint: If your web developer says they will SEO your website for you as part of the one-time design fee, they are [...]
Do you communicate with your customers through a newsletter? If not, you should. There are many benefits to be gained from a company newsletter, also called ezine by some industry people.
An electronic newsletter is relatively inexpensive to manage and the ROI can be tremendous. It costs nothing to send an e-mail to your customers once [...]
Have you checked on your competitors lately? If not, you should. It could be a very valuable way to learn how to climb the search engine ladder.
Competitor research is one of the most important parts of search engine optimization. Before you do anything – build a website, perform keyword research, or even brainstorm for keywords [...]
A SiteProNews reader wrote an interesting letter to Jim Hedger, one of SPNs more prominent writers. He reiterated something many searchers have been saying over and over again for years. Of course, I think he’s right.
The thing I hate most about search engines? That advanced searches, no matter how constructed, do not filter out the [...]
Readers have to understand how difficult it is for reporters to write about click fraud as there is very little corroborating evidence outside the information we ferret out of advertisers who complain to us about their experiences. Google and Yahoo are not known to be forthcoming with information surrounding their pay-per-click programs. Journalists rely on [...]