Quality Links Are Valuable Links, But What Does That Mean?
When it comes to linkbuilding, be wary of SEO gurus who try to convince you to do such and such in measured dosages as this article does.
The search engines don’t reward webmasters for having 10% of a certain kind of link and 25% of another kind of link. That’s not the way it works. You want to build quality links. Period. That begs the question, what exactly is a “quality link?”
In a word, a quality link will have some or all of the following characteristics:
- Keyword relevance to the landing page to which it points
- From a site with a higher PageRank than the web page to which it points
- Anchored in the keyword or keyword phrase that is relevant to the page to which it points
- Not paid for
- Not on a page with hundreds of other links (called link farms)
- Points in one direction, not reciprocal
- Crawlable
Of course, not all links have to have these characteristics. For instance, if you get a high quality link from a well-known site that is an authority in your industry with a high PageRank and you have to give a reciprocal link in order to get that link then that’s OK. The reciprocal nature of your link may diminish the value of the link overall but if increased traffic makes up for that then who cares? Your primary goal is to build traffic and make sales. Links are just a means to an end.
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