The Real Benefits Of Social Bookmarking
(Rand) Fishkin also pointed out that there are less tangible benefits around establishing yourself or your site as an authority on a topic. He once wrote a post about “21 Tactics for Blogging,” which was highly ranked on Digg. The exposure from that article led to a speaking engagement on blogging at Stanford University, which in turn led to a magazine article. For the effort it took to create and market that article, the ROI was through the roof, he said.
Social media have become all the rage in recent years. No matter what kind of marketing you do online, don’t forget the ancillary benefits. Sometimes they turn into the primary benefits. You can often be an invited guest speaker or to write a magazine article on a topic. All it may take is someone liking your article or bookmark and sending you an e-mail or friend note.
Remember, though, the real benefit to social bookmarking isn’t traffic. You’ll get some but it won’t be targeted. Your primary benefit is going to links and that will push your website up in the search engines.
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