Interruption Advertising Is Annoying And Doesn’t Work
Seth Godin, world-renowned author, founder of Squidoo, and former vice president of permission maketing at Yahoo, says all marketers are liars. That is, storytellers. He champions the idea of marketers telling the company’s stories to increase their sales and find their audience. It’s a grand idea.
In the online world, people do not want to be interrupted. Godin calls television and radio advertising “interruption marketing” because you have to be interrupted from your activity (listening or watching) to be advertised to. That’s a way of the past, says Godin. So then why are internet marketers still trying this?
There is a discussion going on in online video advertising circles about whether pre-roll, mid-roll, or post-roll is better. The pre-, mid-, and post- refer to when you might see the ad - before the website (or interactive feature) rolls, in the middle, or at the end. Godin was one of the very firsst internet marketers, opening Yoyodyne as early as 1995. You’d think he know what he’s talking about. Nevertheless, the discussion is going on.
People are annoyed by the endless interruptions shouting out marketing messages at them. That’s why Godin came up with the popular phrase “permission marketing.” What’s more, it works. Current spam opt-in laws are devised around that philosophy. Why then are marketers still trying to interrupt us?
You might win a few people that way online, but I don’t think very many. Do yourself, and cyberspace, a favor. Ditch the pre- and mid-roll stuff. Stick with proven online strategies.
ASM Development can help you with all your SEO & Web Design needs
SEO Blog
Recent Entries
- Ensure Your Web Design Is Browser Compatible
- Domain Names Have Their Own Trust Value
- How Does Fresh Content Affect SEO
- Do You Understand The Search Engines Jargon
- Can Blogging Make A Difference - Ask HP
- Optimizing Documents For Search Results
- Content Development For B2B Blogs
- Branding And Marketing Starts Day One
- What Are The Age Factors For SEO?
- Blogging Is Here To Stay - Make Use Of It