A lot of people can’t understand this. They spend thousands on the construction of a website, the design of which would give pause to Michelangelo, only to discover that Google doesn’t actually care. That’s right, it doesn’t care. Certainly, your potential customers may be impressed by the look of your website; and only a fool would suggest that good design effort is unnecessary. But if Google isn’t sending you any potential customers, your design masterpiece is going to remain unremarked and unvisited.

This is absolutely true. You can have a pretty website and it won’t make one dime’s bit of difference if you don’t rank well. On the other hand, if you have well written copy that is highly optimized and the search engines like and recognize your keywords then it doesn’t matter how pretty your website is. Search engines don’t measure pretty. They measure words.

That’s the first rule of search engine optimization. Study your keywords and pick the right ones. Now, when you do that and you have a good list of keywords you need to make sure you use them in the right way. That means don’t just stuff into your copy hoping the search engines will like you better. And make sure your website copy sells your business. All the keywords in the world won’t save your bad design if people don’t know what your site is about and want to purchase your product or service. Conversions. You’ve got to get right to the bottom line.

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This entry was posted on Thursday, May 17th, 2007 at 7:00 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.