Do you communicate with your customers through a newsletter? If not, you should. There are many benefits to be gained from a company newsletter, also called ezine by some industry people.

An electronic newsletter is relatively inexpensive to manage and the ROI can be tremendous. It costs nothing to send an e-mail to your customers once a week notifying them of changes and upgrades to your business. The biggest commitment to such an endeavor is the time it takes to write, edit, compose, and send the newsletter.

There are things to think about with newsletter management, however. The most important thing you need to keep in mind is that people do not want to be spammed. Spam is unwanted e-mail. By sending your newsletter to people who have not requested it you could be sabotaging your business as those people, even if interested in your product or service, will likely never do business with you. But if you secure their permission before sending them your newsletter then you stand a better chance of earning their trust.

ASM Development recommends a double opt-in process. You place an order form on your website in a prominent location. Whenever someone signs up for your newsletter they will get an automatic response asking them to confirm their subscription by clicking on a link. The prospect will not begin receiving your newsletter until they have confirmed their subscription. This process is called double opt-in and is highly recommended to cut back on accusations of spam. Studies show that companies who use the double opt-in subscription process for their electronic newsletters receive fewer complaints and reach a more targeted prospect for their business.

ASM Development can help you with all your SEO & newsletter management needs
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This entry was posted on Friday, May 25th, 2007 at 1:29 pm and is filed under Newsletter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.