Your landing page is everything you have. It is the place where your visitors will land when they click on that pay-per-click ad, search engine result, or other inbound link. You want to make a great first impression. Here’s how:
Great writing – Look. Don’t ramble. Get to the point and stay focused on ONE topic. [...]
Article marketing has been used successfully by many Internet marketers. It’s a tried and true proven method of marketing. Don’t ditch it. Here are a few helpful tips to help you make the most of your article marketing efforts.
Use keywords in your title. Always. Your primary keyword and, if possible, your secondary keyword. Put your [...]
Indispensable tools, yes. I believe in them. But when it comes to blogging I’m very particular. I wouldn’t encourage anyone to use a free host like Typepad and Blogger as the author of this article does:
4. Blogging: Typepad.com is both simple to use and powerful. You can set up as many blogs as you [...]
I will start with the most important news items first. Udi Manber, VP of Engineering, said that 20-25% of search queries each day are new, that’s an amazing fact – I didn’t realize how fast the world was generating new content and news.
That is an amazing figure. When you consider that there are millions of [...]
A lot of people can’t understand this. They spend thousands on the construction of a website, the design of which would give pause to Michelangelo, only to discover that Google doesn’t actually care. That’s right, it doesn’t care. Certainly, your potential customers may be impressed by the look of your website; and only a fool [...]
Finally, it happened. A social search site for Internet marketers. I’m glad this happened because on other such sites – like Digg – we’re discriminated against. Diggers don’t generally like Internet marketers. But SCOOP promises to be a great tool for webmasters wanting to keep up with the latest search marketing techniques. I’m not real [...]
Matt Cutts has finally responded to concerns over Google’s paid links policy. WebProNews draws the following conclusion:
Matt cites an interesting example of someone advertising that their paid links can’t be found by Google. That’s a red flag for someone that’s not on the up-and-up, but is trying to game the search engine.
It makes a lot [...]
If you’ve got a website and you’re having trouble figuring out how to improve it maybe these tips will help. The first thing you should do is look at your text. Is it well written? If not, you might try hiring a content provider to assist you. If that is over your budget then take [...]
Seth Godin, world-renowned author, founder of Squidoo, and former vice president of permission maketing at Yahoo, says all marketers are liars. That is, storytellers. He champions the idea of marketers telling the company’s stories to increase their sales and find their audience. It’s a grand idea.
In the online world, people do not want to be [...]
A lot of people are building websites around Google AdSense and hoping to make a lot of money. There’s nothing wrong with that. But Google has been wrestling with a pay-per-click problem in the last few years that has been aptly named Click Fraud. It has nothing to do with legitimate business but legitimate websites [...]