Archive for May, 2007

How A Blog Can Benefit Your Website

What is So Great About Blogs?
(Source)
* Blogs are a great medium for your customers and prospects to get to know you and your services better.
* When you post information to a blog the blog software automates the process of updating your website with the new information and […]

Friday, May 11th, 2007

The Real Benefits Of Social Bookmarking

(Rand) Fishkin also pointed out that there are less tangible benefits around establishing yourself or your site as an authority on a topic. He once wrote a post about “21 Tactics for Blogging,” which was highly ranked on Digg. The exposure from that article led to a speaking engagement on blogging at Stanford University, […]

Thursday, May 10th, 2007

Quality Links Are Valuable Links, But What Does That Mean?

When it comes to linkbuilding, be wary of SEO gurus who try to convince you to do such and such in measured dosages as this article does.
The search engines don’t reward webmasters for having 10% of a certain kind of link and 25% of another kind of link. That’s not the way it works. You […]

Wednesday, May 9th, 2007

12 Laws That May Apply To Bloggers: Ignore Them At Your Own Peril

In 12 Important Laws Every Blogger Needs To Know, Aviva Directory execs hit a nerve. As blogging has grown more popular in the last few years, legislation has gained a foothold, making it more difficult and more threatening to be a blogger. But if you stear clear of a few danger areas then you can […]

Tuesday, May 8th, 2007

Misspelled Words And Typos Offer Excellent Opportunities For SEOs

One often overlooked aspect of search engine optimization is the use of misspelled words and typos. It’s virtually an untapped market.
Everyone tries to compete for the popular keywords but most popular keyword markets are saturated. Your prospects for ranking highly for those keywords is pretty low. But choose a misspelled version of one of […]

Monday, May 7th, 2007

The Integration Of Online And Offline Marketing

Never fear; Ask is launching more TV ads. Then again, when you look at the agency they’ve hired to do them, maybe we should all be afraid (be very afraid). These are the same people who brought the world the plastic-headed King from Burger King and brought Orville Redenbacher most of the way back from […]

Sunday, May 6th, 2007

Is SEO Better Than Sex?

A friend of mine remarked that porn kings were the first guys to make money online. I reminded him that the porn kings were also the first guys to plant viruses on our computers by offering us cookies disguised as sweet treats. That gave rise to ITDs … you know, Internet Transmitted Diseases.
Long before […]

Saturday, May 5th, 2007

Is Microsoft Google’s Underdog?

My only real conclusion:
It’s a strange, strange world when you can think of a company like Microsoft as the underdog.
Puhleease! Microsoft, an underdog?
WebProNews’ Jason Lee Miller has gone off the deep end. Microsoft is no underdog. Bill Gates is still the richest man in the world and Microsoft still has the market on […]

Friday, May 4th, 2007

Where Do You Get Your Traffic From?

Traffic is an important measure of success for most webmasters and website owners. Of course, you can have all the traffic in the world and no sales. That just means you need to work on your website copy. But how do you drive traffic?
I’m convinced that SEO is still the best way. Google is the […]

Thursday, May 3rd, 2007

Mom And Pop Shops Don’t Have To Pay An Arm And A Leg For Online Services

If you’re fine being a mom and pop shop in the online market place then you need to recognize that your place is probably not among the top 10 search results in a competitive industry. There is nothing wrong with that, just like there is nothing wrong with a local hardware store not being a […]

Wednesday, May 2nd, 2007