Forbes recently published an excellent article on Negative SEO. Really, it’s kind of frightening.
What’s so scary about this is people are willing to brag about it. The perception that you can do whatever you want online and get away with it without any ramifications could soon catch up to all of us. I believe it’s [...]
Will Google Universal drastically change SEO? Some people think so:
This new search option may have long-term repercussions for every search engine optimization company in the industry if it is something that is preferred by the public at large and if it becomes the standard going forward.
Google Universal is somewhat over rated (if it’s rated at [...]
If you are like a lot of small businesses then you are discovering that you need to develop a web presence. You have noticed that having a website is one of the most important things to do in the near future. This short list should give you some idea of where to begin:
If you are [...]
OK, brace yourself. I’ve found the secret to life online.
That’s right. I know how to succeed beyond your wildest dreams. I’m not selling an e-book and I’m not offering you a once-in-a-lifetime chance to turn your poor, sorry life into a rich jerk’s dream – complete with a free Cuisinart. I’m simply going to [...]
Google has a web spam team headed by Matt Cutts. Their job is to enforce these Google Webmaster Guidelines and crack down on link spam. When he talks people listen. He frequently speaks at search engine conferences around the world.
I could not find it anywhere (didn’t really look long) but heard that Matt Cutts in [...]
Wall says big brands with big budgets “have begun abusing the hole with the use of infinite subdomains.” They have a tremendous amount of authority, and can set subdomains to leverage that authority, linking to the sites they want to rank higher.
What may be more ethically questionable than that is that these big brands are [...]
Found out something new about WordPress. If you timestamp your blog posts you’ll have to go back and ping them at the time they publish because WordPress pings when you hit the Publish button, not when you go live. That’s a big distinction.
I’m actually writing this post on Saturday, Aug. 23. It will go live [...]
I found an article at Search Engine Land useful:
Are you ready for social marketing? If your website meets the following criteria you may be:
Timely – Timely is now. Not two years ago, not last week, and certainly not last millennium. Social media users are interested in the latest news. Make sure your content is timely.
Quality [...]
A newsletter can be a great way to market your business. An electronic newsletter is good because it doesn’t cost you anything to do it. If you do your own newsletter and send it out every week then the only investment you have is your time. But the amount of time that you spend on [...]
PageRank 0-2 shows that a site does not have many links and needs work, However, and this a big “however,” it may not really affect your search engine rankings. I have a client with a page rank of 2 and his site ranks well, even number one, for several search terms in a fairly competitive [...]