One Local Optimization Technique That Works
If you run a local small business that primarily does business with local clientele then you might think the Internet is for you. I don’t want to burst your bubble but that is what my grandmother used to call ’stinkin thinkin’.
The fact is, most people go online to shop for items they want to purchase then go to a local store and purchase them. That’s how shopping is done these days. For this reason, you want to have a website, a blog, and an arsenal of articles to market your business. But you want to do it the right way.
When you build your website you need to optimize it for local traffic. That means putting your business address on every page. By putting your business address on every page of your website you ensure that you geographic terms will appear in the search engines. It’s called geotargeting. But you don’t want to stop there.
In addition to including local geography on your web pages you want to use keywords that are relevant to your products and services, just like you would for normal optimization practices. By combining this strategic search engine marketing tactic with geotargeting you make your business easier to be found in the search engines.
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