Things Not To Do If You Don’t Want To Be Called A Spammer
OK, the new Ask.com is cool. Check it out.
Peter Linsley rolled it out at the latest SMXpo, where he talked about how you can prevent being called a spammer. Here’s a report from Bruce Clay:
Candidates for penalty are: hurting the user experience and gaming the search engine. Areas for penalty are links and content.
Gaming includes: Cloaking, Keyword Stuff, hidden text, link farms, scraper sites–basically all SEO Spam 101.
Hurting the user experience includes: Dead pages, no content, dynamic content. Pages that are different every time damage the user experience. Pages with no utility at all are hurting the user experience.
Warning signs of a penalty: drops in traffic, drops in rankings (duh.)
Pretty much anything anybody who’s been in the business more than two minutes already knows. The report was a panel including a representative from each of the major search engines and Danny Sullivan. It was very basic, to say the least. Nevertheless, if you don’t know how to not spam, here’s a short list of dont’s:
- Stuff your website content with keywords
- Hide text
- Link to or join a link farm
- Cloak your URLs
This list is applicable to all the search engines.
One of the worst things I’ve ever seen anybody do is put up dynamic content. Dynamic content is content that doesn’t actually exist on your website. It exists on your server and is created as a website user lands on your web page. When they click on a link to go to an internal page, that page is then created as they visit the page. Don’t do this. Your users won’t benefit, the search engines hate it, and you’ll be penalized. It just doesn’t make sense.
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