If you’ve been wondering how you can ensure you get your website marketed through social media, here are a few pointers:

• Join the social networking craze - Whether you choose MySpace or LinkedIn, you need to join a social networking service. It’s a great way to make new friends and drive them to your website. Most social media marketers recommend MySpace, but MySpace isn’t for everyone. If you have a traditional business that caters to people over 40, MySpace may not be all that helpful to you. On the other hand, if your perfect customer is a 19-year-old college woman who listens to music and watches MTV then MySpace could very well be the perfect medium. Social networking is a good tool to use, but know your audience.
• Add bookmark links to every page on your website - This one is simple. Visit a few social bookmarking sites and learn how they work. These are the ones I recommend:
  1. Digg.com
  2. del.icio.us
  3. Technorati.com
  4. Reddit.com
  5. StumbleUpon

  After you are familiar with these sites, add a bookmark to each of your web pages so that people who use these services can bookmark your content easily. You can do this with one tool called AddThis. Go to www.addthis.com.

• Add an RSS feed to your website - You’ve seen the orange RSS icons? You can have your website developer create an RSS feed for your website that allows people to subscribe to your content without visiting your web page. Another option: Create your own RSS feed for free at www.feedpublish.com. RSS feeds allows anyone to get your content every time you update your website and they don’t even have to visit your website. How powerful is that?
• Create how-to or review videos - Really. It isn’t hard. Share your expertise with the world in a video and market the video through YouTube and GoogleVideos. Earn their respect and people will flock to your website for answers.
• Share photos - You don’t have to be a professional photographer. Just take photos of things related to your content. Put them up on Flikr and Photobucket. Be sure to link back to your website.
• Start a blog - Perfect social marketing tool. Be sure to include an RSS feed and put your bookmarking icon on the blog. Write daily about your subject matter. Become the expert. People do read blogs, and if you make yours interesting you’ll be an expert in no time. You can get free blogging software at www.wordpress.org. Don’t want to write it yourself? That’s OK. The guys over at Blogs.pn are ghostwriters and will handle your daily blog management for a good fee.

Social media marketing isn’t hard and it’s not even all that time consuming. It’s even fun. Try it. You’ll be glad you did.

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This entry was posted on Monday, June 11th, 2007 at 1:28 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.