How Google Universal Increases Your Chances At A Top 10 Listing
SEO and the Magic Fairy Dust
By Bill Platt (c) 2007
There is only one thing that all webmasters agree upon… They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website.
The truth is that the search engines are like our childhood game of King Of The Hill. Only one person can be at the top of the hill and the top of the search results. Only ten websites can be on page one of the search results. When a new website moves into the top ten, another must be removed.
For any given search term at any given time, there are only ten web pages on page one of the search results, and there are millions of web pages that did not make page one, who may or may not catch a few stragglers from the search engines.
Well, not quite Bill. Thanks to Google Universal and personalization, there will be plenty more opportunities for webmasters to climb into that coveted Top 10. When you consider that Google Universal is an attempt to cull results from each of Google’s important verticals (Google Images, Google Video, Google Local, etc.) then it seems that webmasters have quite a few opportunities to hit that Top 10 spot.
What webmasters will have to start doing is targeting their SEO efforts to specific verticals. If you target several verticals at once, you could land in the Top 10 for any of them. Suppose your website is listed at the No. 1 position for the keyword “slapstick” in Google Video, No. 8 in Google Local, and No. 5 in Google Photos. Now, a certain individual interested in slapstick comedy goes onto Google and performs a general keyword search for “slapstick.” Out of the Top 10 results returned, your Google Video appears at the No. 3 position while your Google Photo listing comes in at No. 9. Before Google Universal you might not have appeared in the Top 10 at all unless a searcher performed a keyword search in those verticals. How many people do you think do that?
Not many. That’s why Google Universal is so important. It brings to the surface listings that could be buried in its verticals, but that could provide value to searchers looking for those items.
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