Powerlabs Positions Itself For Intelligent Search
Users of Google and Yahoo are growing more frustrated every day. The biggest beef is that when you search for something you have an interest in you get spam sites, phishing sites, and other highly SEOd sites that aren’t necessarily relevant to what you want. That’s an understandable concern.
It seems that the more people who go online and create web pages with content for search engines to crawl, the more the search engines are returning irrelevant results. A part of the reason why is because many of the new webmasters don’t know proper SEO. Another reason is because keyword-based search algorithms do not understand context and so return any result from a web page that merely possesses the word that you are looking for. The biggest reason, however, is because people have gamed Google’s link-based algorithms to manipulate results through viable marketing strategies like article marketing, blogging, and paid links. Recent developments in search technology, however, promise to change the landscape for the better.
One such development is something called latent semantic search. The idea is to gleen the meaning of your content through context rather than focusing on keywords and links. For instance, if you are writing about rabbits then the search engine will, by examining your context, determine that you mean furry little mammals that hop around and not the automobile Rabbit from Volkswagen. It makes this determination because you are talking about other things associated with the little creatures, like carrots and hopping through the grass. Since cars don’t eat carrots and hop through the grass you must be talking about little furry creatures called rabbits.
One of the primary innovators of this type of search technology has yet to go live with its search engine, but they are hyping it up as the next great thing. Powerset out of Silicon Valley is promising a “natural language” search engine that will use the latent semantic technology to return relevant results for its users. They are entering their beta testing period as we speak.
The beta version of Powerset is called Powerlabs. I was selected to be one of the beta testers, which means I’ll be able to share some of my insights regarding latent semantic technology and natural language search with readers of this blog. Powerset is planning is roll out in September of this year. By then, we’ll have more information as to whether they can deliver on their promise to make search more meaningful for us all. If so, then you can expect SEO to change, and I believe it will be a change for the better.
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