How To Combine Two Keyword Phrases For A Powerful Impact
When you write your web copy, do all your important keywords need to be right next to each other?
I see it all the time. Writers and webmasters will write web copy that looks like this (the keyword phrase is “italian cheese pizza”):
I love to eat Italian cheese pizza. It’s better than French cheese pizza and much, much better than pizza from Greece. Italian cheese pizza is rich and when it’s hot, that’s when it’s best.
The fallacy in thinking is when web writers think their keywords all have to exist right next to each other. They don’t. As long as your keywords are each on the page, that’s enough. Here’s what I mean:
Italian cheese pizza has its virtues. Rich with three different kinds of cheeses, it’s a pizza that even non-pizza lovers will love. The French love it. Grecians love it. Even Americans love it, and Italians, of course, can’t get enough it.
Cheese pizza originated in Italian culture long ago when meat was scarce and cheese was aplenty.
Nevermind the obvious inaccuracies in the facts. Focus on how the keywords are used. They’re all there, but the three important keywords appear next to each other only once. That’s OK.
When the search engines look for your keywords, they don’t necessarily look for them all right up against each other. They’re just looking for them to appear on the same page. That is, unless the user inputs his search term surrounded by quotation marks, like this: “Italian cheese pizza.”
With this keyword phrase, it is possible to not rank highly for any of the important keywords but appear on page 1 of at least one of the search engines for the entire phrase. I know someone who ranks No. 1 in Yahoo for the phrase “harlem renaissance poetry,” but if you type in “harlem renaissance” or “poetry” by itself then he doesn’t rank anywhere near the top. He’s achieved this ranking despite not having that exact keyword phrase anywhere on his page other than the headline and in his title tag.
This strategy works well when you have a keyword that is popular like poetry and a keyword that, by itself, isn’t so popular - like “harlem renaissance.” Put the two together as separate keywords on the same page and see what happens.
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