PageRank 0-2 shows that a site does not have many links and needs work, However, and this a big “however,” it may not really affect your search engine rankings. I have a client with a page rank of 2 and his site ranks well, even number one, for several search terms in a fairly competitive industrial category. So PageRank is not everything; it may have an impact on your rankings and traffic, but in some cases it may not matter. In any case if you have a PageRank of 0-2, you can work on it through proper link building activity which I will explain at the end of the article.

PageRank 3 can be OK in some cases but in highly competitive industries you should work to improve it.

PageRank 4 is quite a normal number and indicates that you have enough links in either quantity or quality to make your site competitive.

PageRank 5 indicates that a site has many links or links from authoritative sites, and that Google has good “trust” in the site. It is a respectable and attainable PageRank.

PageRank 6 is very difficult to attain. This rank indicates that the site has many links and links from respected places. Remember the example of www.bobdylan.com, which I mentioned above; it has a PageRank 6, so you can get an idea of the difficulty involved.

PageRank 7-10 is usually earned by large and established institutions or websites which have tremendous authority, due to the quantity and quality of the incoming links. It is extremely difficult to attain this ranking. You really have to be special to get it.

I don’t know how much more value I can contribute to the discussion of PageRank. The important thing to keep in mind is that PageRank is a patented process based on Google’s algorithm that makes a determination of the value of a particular web page based on on site factors and certain off site factors such as inbound links, one-way links vs. reciprocal links, link relevance, anchor text, and about a hundred or two other factors. Google uses PageRank fairly effectively, but it’s not the final judge of your website’s value.

I’ve seen websites with PR1 or PR2 get ranked in the top 10 for their important keywords, or a combination of important keywords. I really think that is much more valuable than having a website with a PageRank 10. Your Google PR ranking is really a way of saying that you have a lot of sites linking to yours, therefore you must have some sticky content. But sticky content may or may not be selling your company. That’s not to say you shouldn’t include some sort of linkbait on your website.

What I am saying is don’t fret if you have a low PageRank on your web pages. Work harder at attaining a high page rank for your important keywords. By achieving results through your organic search efforts, you’re more likely to get the targeted traffic that you need. That’s because you do not always have control over who is linking to you. Some of your traffic from such links may not be targeted traffic. If that’s the case then a high PageRank won’t mean diddly. What you really want is sales.

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