Archive for June, 2007

Link Building Tip: What Makes A Valuable Back Link?

So many people think a lot of back links provide high value. I’m not one of those.
You have to be selective. The value of your links boil down to relevance and respectability. Call it the Two R’s or whatever. But you’ve got to look at these two things.
Relevance is the subject matter of your website. [...]

Sunday, June 10th, 2007

Too Much Article Marketing Will Kill You

It makes sense that if we want other websites to list your articles and provide a link back to your site, then you should submit your articles to as many sites as possible. This seems like a logical strategy, and there are actually many article submission services available on the Internet that will submit your [...]

Saturday, June 9th, 2007

Is Your SEO Lying To You? Fire Him.

Search engine optimisation are words that have been bandied about a lot in the last few years. Many SEOs read an e-book on how to rank well then decide to go in business for themselves to capture the ever growing small business market in hopes to gain some extra Christmas cash. But you can’t learn [...]

Friday, June 8th, 2007

Ask.com’s New Look Is Lean, Mean, And A Searching Machine

Ask.com recently revised its look. It’s not bad.
While the search engine still has some obvious deficiencies when compared to Google (lack of personalization, for instance), it does have some charm with the new look. There is a lot less to look at, which means there is a lot more to admire. That’s a big [...]

Thursday, June 7th, 2007

Things Not To Do If You Don’t Want To Be Called A Spammer

OK, the new Ask.com is cool. Check it out.
Peter Linsley rolled it out at the latest SMXpo, where he talked about how you can prevent being called a spammer. Here’s a report from Bruce Clay:
Candidates for penalty are: hurting the user experience and gaming the search engine. Areas for penalty are links and content.
Gaming includes: [...]

Wednesday, June 6th, 2007

PageRank Is A Good Indicator, But It Isn’t God

PageRank takes into consideration over “500 million variables and 2 billion terms” when finding the most important pages. Google makes it clear that each page casts a vote for another page and this is reflected in the PageRank. Votes from particular sites or pages might have greater value than others. “Important pages receive a higher [...]

Tuesday, June 5th, 2007

Google Universal Optimization Strategies

You’ve no doubt heard about Google Universal by now. This is Google’s latest attempt to improve its search results. Essentially, Google is taking all the information from its vertical search categories and including them all in one SERP page. In other words, if you search for bananas then you’ll receive search results from Google Blog [...]

Monday, June 4th, 2007

Quick Blogging Tip: How To Control Spam On A WordPress Blog

If you are writing a blog using WordPress software and you are getting hit with tons of spam, there is a simple and quick solution. Install the Akismet widget that allows you control your spam.
Akismet will catch all of your comments before they go live on your blog and hold them for you to either [...]

Sunday, June 3rd, 2007

One Local Optimization Technique That Works

If you run a local small business that primarily does business with local clientele then you might think the Internet is for you. I don’t want to burst your bubble but that is what my grandmother used to call ’stinkin thinkin’.
The fact is, most people go online to shop for items they want to purchase [...]

Saturday, June 2nd, 2007

Analytics: Key Factors About Your Visitors You Should Know

Do you know anything about the visitors you get to your website? You should. Here’s some basic information you need to know about them:

Where they come from. It’s called referring. In your analytics report there should be a column for referrer. Look and see where your visitors are coming from.
How long they stay. Do they [...]

Friday, June 1st, 2007