Creating content, original content, is not always an easy thing to do for many people. Some always find it easy, but most people don’t. Then along came Wikipedia… In case you don’t know, Wikipedia is the world’s largest encyclopedia. It’s an online resource, and if there’s a subject, there’s a good chance that there’s also […]
Some people talk about Internet Marketing as if it were a single, homogenous entity. It is not. Internet Marketing is many things. It is, in its most basic form, marketing performed on and through the Internet.
Internet Marketing offers incredible opportunities for the dedicated and determined individual. never in the history of mankind has such a […]
Many people have been confused by the term, Web 2.0. The implication is that it is a new version of the Internet. In some ways it is, but that’s misleading. It’s really nothing other than a new way of using the Internet, some new technologies, but all the old stuff is still there, if you […]
Search trends are ever-changing. What is popularly searched for today will be forgotten about next week. Search trends can be seasonal too - Halloween, Christmas, Easter, and other annual events all have their seasonal search trends that can, broadly speaking, be predicted with some accuracy.
There are a number of services offering up to the minute […]
SEO, or Search Engine Optimisation, is many things to different people. But in general it means optimising a web site in order that the search engines find it more agreeable - that what they see is more in line with what they want to see.
Traditionally, this means that a page should be focussed on a […]
The newsletter is one of the earliest and most successful innovations of the Internet. It seems that every other web site has one. Some are good, some are excellent, and some should never have been published in the first place.
Most newsletters are free to subscribe to. They are most often used as a marketing tool […]
Blogs are everywhere. Mostly they ramble on about pet dogs, pet cats, the latest CD, or movie - the list is endless. But blogs can be used as a powerful marketing tool too. You should set up a blog with just one single focus. Don’t try to cover everything, or you’ll cover nothing.
Use your blog […]
These days it is essential to have a link building campaign for any website, old or new. Without links pointing at your site, you will not rank very high, regardless of how well structured your site may be. This is not something you can do overnight, but it can, and should, be started and built […]
Web design has come a long way since the early days of the World Wide Web. Anyone who can remember Netscape 1.0 and its limitations can attest to that. When frames started to become popular in the mid 1990s, Netscape 1.0 keeled over whenever it encountered a framed site - it couldn’t cope.
Today, framed sites […]
Content Development is defined in Wikipedia as being, “…the process of researching, writing, gathering, organizing, and editing information for publication on web sites.” That says it all, really. All you need to get going is a theme, some keywords based around that theme, and the time it takes to do it.
Content drives the Internet, or […]