There’s been lots of speculation recently over what direction the Internet will take in the next few years. In particular, one question has been, “What will tomorrow’s web content look like?” Some believe in video, other audio, and yet others point to intelligent robot software that will write as good as humans.

Mankind has been doing this sort of thing for centuries; speculating about the future. And you know what - for all that time mankind has been getting it wrong too! Content is all about communication. If you can communicate to the website visitor in a way that the visitor likes, then you have succeeded. Your content did the job. Maybe you got a sale, maybe you got a sign up for your newsletter, or maybe you just had a satisfied visitor. Either way it worked.

The website content of the future is not important. Not really. The next big thing will sweep us off our feet for a short time, then we’ll go back to what we enjoy doing most: reading. Yes, that’s right. The most popular kind of content is text. It has been for the past three millennia and it looks set to continue for a time yet. Yes, video and audio and all kinds of flashing things may attract many people, but simple well written text will always win out in the end.

I don’t make predictions very often, but if I’m pushed to make one about the website content of the future, I’d say “text” every time. I recall when audio was becoming increasingly popular, I read someone saying, “Audio on your web site will increase your sales!” Yes, but not without the text! It’s the same with video, you still need text and I believe you always will too.

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This entry was posted on Tuesday, July 10th, 2007 at 6:32 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.