Linking Myths
There is still a lot of misinformation regarding the way that Google and the other search engines operate. Some people seem to think that they are at risk of being penalised because of the actions of others. In particular, they worry that a site in one of the so-called “bad neighbourhoods” might link to their site and cause Google to view them as being tarred with the same brush.
Not so! Think about it. Using this technique any twisted mind could simply set up a site that does everything that Google doesn’t like, then set aside a day or so and link to every competitor he has. There wouldn’t be a thing you could do about it either. But, should that happen you will not be penalised. Believe me!
The same goes for unrelated sites. A belief that is quite prevalent thinks that if a totally unrelated site links to yours it will prevent your site from gaining PR. Rubbish! If you have a web site about Butterflies and someone with a site about food nutrition links to you, nothing whatsoever will happen to you. The food nutrition site will be viewed badly, because he linked to you, an unrelated site - not the other way around. But that’s his problem - not yours.
The bottom line in this matter is this: a competitor cannot hurt you by linking to you in any way. A competitor can only hurt you by building a better site that ranks higher than yours in the SERPS, but that’s another story altogether.
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