Choose Your Domain Name Carefully…
Choosing a domain name is easy, but choosing the right domain name is not always quite so easy. There are basically two approaches; choose a name that reflects the company name, or choose a name that reflects the company’s product.
The first approach is fine for branding purposes, but you will need to do a lot of promoting on the product you will be selling. If you take the second approach and use a keyword in the domain name that is, or is associated with, the product, then you will have many more people actually searching for that word or phrase.
I prefer the keyword in the domain name approach. Your web site needs visitors, and the more visitors you can attract naturally, the better. When a searcher sees what he searched for actually in the domain name, there is an increased chance of him clicking on that returned result.
One other issue with domain names involves your keyword phrase run together as one word, versus the hyphenated phrase. There is evidence that Google doesn’t like multiple hyphens, or underscores in the domain name. It seems that Google is associating it with spam sites, and to some degree they are right.
I would advise keeping any hyphens to just one or two at most. I’d personally prefer to use the one word created by running each word of the keyword phrase together. For example, if your keyword phrase is “sky blue widgets,” then try to get the domain name, “skybluewidgets.com” rather than sky-blue-widgets.com.
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