Marketing Blogs
Blogging has become all the rage. Everyone and his dog has a blog, it seems. But do blogs have any place as an effective tool for Internet marketing?
They certainly do! There are basically two kinds of marketing blogs. The first is the merchant blog, which is a kind of sales tool for the merchant’s main site. It complements the main site, it’s part of the site, and it is constantly updated, thereby helping to increase the overall rankings of the site.
The second kind of marketing blog is the feeder blog. This blog is not part of the main site. It has its own domain, and it’s posted to every day, and every post has either a deep link back to the main site, or a general main page link. It ranked highly because of its excellent SEO qualities, and it feeds traffic and PR to the main site.
Both kinds of marketing blogs have their places. In fact, they can both be used together, and often are. they are really no more than good quality tools, but like all tools they have to be used properly to be at their most effective.
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