Using Search Trends for Optimising a Web Site
Search trends are ever-changing. What is popularly searched for today will be forgotten about next week. Search trends can be seasonal too - Halloween, Christmas, Easter, and other annual events all have their seasonal search trends that can, broadly speaking, be predicted with some accuracy.
There are a number of services offering up to the minute search trends. these include, Google Trends, Google Zeitgeist, the Lycos Top 50 List, and Yahoo Buzz. There are also many blogs dedicated to search trends that can help you optimise a web site for a given topic.
Search trends are useful for showing you how well a topic or theme is likely to perform in the short term, or even in the longer term. Other factors usually need to be considered, but search trends are invaluable, if used properly.
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