Search engines are important to the Internet. they are the means that people use to discover pages of interest. It’s how online stores are found, and how they profit, and without them we would all be groping in the dark, so to speak.
Search engines have become very sophisticated. They have learned to combat all the […]
A friend asked me the other day, “What is podcasting?” He looked puzzled and seemed to be thinking it might have something to do with fishing. When I told him it was simply making voice recordings that go on a web page, he asked, “Well, why not just call it a recording?”
Actually, it’s not as […]
The Internet is awash with newsletters. They cover every imaginable topic. There are truly the goof, the bad and the very ugly out there. And the really interesting thing about them is this: they are mostly all free!
Why, you may ask, would anyone give something like that away for nothing? Simple, they want your email […]
Have you ever seen medieval illuminated manuscripts? Or at least, a reproduction of one? That, for me at least, is the beginnings of information design. It led to books, which led to all kinds of design layout - web design included.
OK, a medieval monk painstakingly painting a religious manuscript is not the same thing as […]
Blogging has become all the rage. Everyone and his dog has a blog, it seems. But do blogs have any place as an effective tool for Internet marketing?
They certainly do! There are basically two kinds of marketing blogs. The first is the merchant blog, which is a kind of sales tool for the merchant’s main […]
Choosing a domain name is easy, but choosing the right domain name is not always quite so easy. There are basically two approaches; choose a name that reflects the company name, or choose a name that reflects the company’s product.
The first approach is fine for branding purposes, but you will need to do a lot […]
A brand is important to a company. Think of the famous brands there are: the coke bottle, the twin golden arches of McDonalds, and the name, Armani. these are just a few of the many well-known brands in business. Why are they important?
It is estimated that having a successful brand can increase profits by anything […]
The title of a web page is perhaps the most important element on the page. This means that you have to get it right! How many times do you see pages with titles that have little or not relevance to the page? many times, I reckon. And it’s so easy to get right too, so […]
It’s amazing how many people still don’t realise that keyword stuffing doesn’t work. They squeeze keywords, maybe a dozen or so, onto a page and repeat them as often as possible. This reads completely unnatural and looks silly.
But it doesn’t stop at the page content. If there is an image on the page, expect to […]
There is still a lot of misinformation regarding the way that Google and the other search engines operate. Some people seem to think that they are at risk of being penalised because of the actions of others. In particular, they worry that a site in one of the so-called “bad neighbourhoods” might link to their […]