A virus is, strictly speaking, something that causes serious diseases in humans or animals. AIDS is an example of a very dangerous virus that can spread like wildfire from human to human with the appropriate form of contact. Computer viruses are a bit like that too, but only for computers. It was therefore reasonable to […]
The search engines rule the Internet. If you need to find a web site or a service, or if you are seeking a product you wish to buy, you are likely to start off at one of the search engines. Searches are conducted by entering a keyword, a word that describes best what you wish […]
Internet marketing, in its simplest form, is marketing via the Internet. The general rules of marketing that have been devised over centuries, largely remain intact. The way it is done, hoever, is what has changed. Wikipedia has this to say about Internet marketing:
“Internet marketing ties together both the creative and technical aspects of the internet, […]
Branding is something that most of the household name companies have managed to do successfully. Coca Cola, Disney, Nike, BP, Irn Bru - the list goes on and on, we all know them well, and trust them usually too. That’s what branding is really about; creating a level of trust between client and vendor.
Have you […]
Branding is something that most of the household name companies have managed to do successfully. Coca Cola, Disney, Nike, BP, Irn Bru - the list goes on and on, we all know them well, and trust them usually too. That’s what branding is really about; creating a level of trust between client and vendor.
Have you […]
There are many factors that all combine to make up effective search engine optimisation, or SEO. One that is sometimes overlooked is the domain name of the web site. Some businesses, presumably thinking in terms of offline brick and mortar stores, encorporate the business name into their domain name. It looks good, it seems right, […]
Blogs are relatively new. They have however, taken over the Internet and changed it considerably. While many put up blogs to tell the world about their cats, or their boyfriends, or even their summer holidays, the irony is that the world never see them. But blogs can be wildly successful if done properly.
There is a […]
Web sites need links. The major search engines have made it plain and clear; they will reward the web sites that have good links coming in to them better than the web sites that don’t, all things being equal. According to Tim Whiston’s article, The Power Of Link Building:
“The Web is built on links, and […]
Wikipedia is the world’s largest encyclopedia. It is an online resource created in 2001 that has gone from strength to strength. It is now one of the largest reference web sites in existence. Wikipedia is not a complete work. It is an ongoing work that will always be ongoing. In this way it will never […]
We’re getting used to the term, Web 2.0, now. But for a time many people were getting alarmed thinking that it was some new kind of technology that they would have to upgrade to, and that the old Internet they had come to love (and hate) so much was becoming obsolete. Not so. In fact, […]