Podcasting. The name scares many people. What the heck is it? It’s simply a recording that is placed on a web site, often a blog, for others to listen to. The recording is a digital file, often an MP3, that can in some cases be downloaded and listened to at leisure on an iPod.

Podcasting can enhance any web site and help to optimise it for search engine traffic. Podcasting is very Web 2.0 and seen as a technological achievement for those who emply the technology. But it isn’t really difficult to create a podcast and put it online. There are many free tools to help you do this. And far from you ending up with a tinny, squeaky sounding recording, you can have all the professionalism you want.

Today’s podcasters are knowledgeable people. They create popular blogs with popular podcasts that viewers and listeners visit regularly to read and hear what’s new. For some people who don’t have a lot of time to spend online, a podcast can be downloaded and listened to later, perhaps while driving to work. Podcasting is all about communication, and with it comes additional visitors to your web site. Now, that can’t be bad.

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This entry was posted on Thursday, August 9th, 2007 at 7:45 pm and is filed under Podcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.