Podcasting - What Is It, And What Can It Do For Your Web Site?
Podcasting is becoming a familiar term, but there are still many who wonder what exactly it means. According to Wikipedia, it is:
“…a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. A podcast is a specific type of webcast which, like ‘radio’, can mean either the content itself or the method by which it is syndicated; the latter is also termed podcasting.”
Implementing podcasts into your web site is not particularly difficult, especially on a blog. Podcasts can be likened to radio on demand, if you like. It doesn’t transmit until you want it. That is one way. It can be transmitted live, but that is much less common. Podcasting can supply you with the audion via an RSS feed, which means it is syndicated, or via download, or even streamed directly to your desktop.
Podcasting offers the viewer the chance to become the listener. It can be seen simply as content on your web site. If it is regularly updated, then it becomes freshly changing content. Viewers (or listeners) will re-visit an web site that offers them fresh content such as a new podcast.
Unlike text only, podcasts offer a different, but complementary, way of presenting content. It is likely to bring in visitors that would otherwise not visit. This makes podcasting an idea well worthy of serious consideration when it comes to SEO!
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