Web design is not all about asthetics. There needs to be an underlying architecture that aids good navigation and makes it easy for site visitors to find their way around as well as just looking good.
But looks do matter. Poor web design that looks like something that the cat dragged in will get the “Back” [...]
Blogging has become extremely popular in the short time it has been around. People who were known by no one outside of their family and friends have become household names because of blogging. Their world horizon has been expanded beyond their wildest dreams. And some people are making a lot of money too – all [...]
Analytics is credited with being the deciding factor in helping Google overtake and dominate Yahoo in the race to become the number one major search engine, and probably the most profitable web site on the planet. That’s how analytics helped them. Can it help you? I’d say, ‘yes.’
Analytics is many things to many people. It [...]
Pay per click, or PPC, is an advertising model whose concept is generally attributed to Bill Gross, founder of IdeaLab and GoTo.com. It was first launched at the startup of GoTo.com in February of 1998.
PPC allows advertisers to place small classified ads on search engines and advertising networks, as well as content web sites. Advertisers [...]
Content development is essential if you have a web site. It is the main must-have item on any site, and there’s no real way to cut corners. Yes, you can have RSS feeds, or use article directories, or whatever, but that should never be the main thrust of your content, for that is not the [...]
Newsletters, often referred to as ezines, are an ever-popular addition to any web site. They are an excellent way of keeping in touch with your web site visitors by providing added value. Most serious web sites now include a sign up link for a newsletter. It allows the webmaster to build a list of interested [...]
Link popularity, as far as a web site is concerned, refers to the quality and the volume of links that are pointing back to your web site. The thinking is that if a lot of good quality sites consider your site worth linking to, then your site must be quite important too. The more quality [...]
The World Wide Web wasn’t very old before the first search engines started offering their services. They listed web pages, ranked according to predetermined criteria, for popularity. The ranking of the pages was an ever fluid process, reflecting the ever changing nature of the pages themselves.
Wikipedia describes search engines like this:
“A search engine is an [...]
Internet marketing has taken on a life of its own. It has gained a romantic image of a world where ordinary people can get rich overnight with little knowledge or experience.
Sadly, this is rarely the case. Most overnight riches are years in the making. nevertheless, Internet marketing does offer a wonderful opportunity to millions.
In [...]
Most people understand domain names to be synonymous with a web address. It is in a way, but it’s actually more than that. When you purchase the product from a domain name registrar you receive a registered domain name.
The component of a web address that relates to the registered domain name is the hostname. That’s [...]