The SEO Benefits Of Having Your Own Newsletter

Newsletters are everywhere these days. You will find them offered from most web sites, though in many cases it is only to secure your email on a list, rather than to provide you with a proper newsletter, or ezine.

Newsletters have a long Internet history – over 20 years, depending on which source you believe. They mirrored the small niche print newsletters in the early days, and still do in some of the better cases. Yes, the basic reason behind having a newsletter is to capture your email address and have you on a list, but when you also get good, solid information in your newsletter that you can actually put to profitable use, then everyone wins.

Wikipedia, the largest online encyclopedia in the world, describes a newsletter or ezine as being:

“…a periodic publication distributed by email or posted on a website. Ezines are typically tightly focused on a subject area.”

There are hundreds or maybe even thousands of newsletters that you can subscribe to. Most of them are freely distributed to anyone with an email address who wants to subscribe. The benefits of having your own newsletter are many. Primarily, you have the chance to make regular offers to your subscribers, or your list.

This can be extremely profitable. It has been said that for every subscriber you can earn $1 per month. While the reality will differ from person to person, that is only a rough guide. However, is you have say, 5,000 subscribers to your newsletter, then it can be seen that they are potentially a very profitable source of income. It obviously makes sense to have your own newsletter.

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