Link Building, The Backbone Of A Web Site
It’s all about links these days. There was a time when you could just put up a web site and wait until the search engines indexed it. Then it would probably rank well and you would start making sales. Not any more! You need backlinks, lots of them to prove that your site is considered important by others.
Wikipedia explains the concept of backlinks as being:
“Backlinks are incoming links to a website or web page. The number of backlinks is an indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node (Björneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links.”
Search engines use the number of backlinks to a web site as one of the determining factors for that web site’s ranking in the search engine. Backlinks appear to be one of the more important factors too, which is why they are vital for a sites ultimate success.
It’s not just backlinks though. It’s the nature of the backlink that’s important. If the backlink has relevant anchor text, then it is more important than a backlink that does not. And if the backlink is part of a reciprocal linking agreement, then that too is less important.
Another factor is the importance of the page that provides the backlink. If the page is considered an authority site with a medium to high Google Page Rank, and it uses relevant anchor text, and it is a one-way link, then it becomes very important indeed!
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