Most people understand domain names to be synonymous with a web address. It is in a way, but it’s actually more than that. When you purchase the product from a domain name registrar you receive a registered domain name.

The component of a web address that relates to the registered domain name is the hostname. That’s the bit immediately before the dot com, or dot net, or any of the other many top-level domains.

The hostname is tied to the numeric IP address. A web site can be accessed through its IP address, but they are difficult to remember, so we use the hostname for convenience and asthetics instead. Hostnames are restricted to the use of the alphabet letters, a to z, and the numbers, 0 to 9. They can also use a hyphen between words.

Registered domain names can have considerable SEO qualities, if used imaginatively. A web site that targets a particular main keyword that also has the keyword in the domain, will tend to rank faster and higher due to greater relevancy.

Of course, it’s not always possible to register the keyword phrase that is being targeted, but with imagination there is often a work around that is better having just generic domain names.

ASM Development can help you with all your SEO & web design needs
Scotland SEO Blog

Recent Entries

• Are Meta Tags Still Important To SEO?
• Scotland To Jail Flirty E-mailers
• Google Breaks SEO Rule Number 6
• Web Design And SEO Essential Basics
• Do You Know The Latest Trends In Online Advertising?
• Internet Marketing: Design A Great Newsletter
• SEO - Does Your Site Bounce Faster Than A Tennis Ball
• SEO - Get Your Image Tags Right
• Reputation Management Tips - Dealing With The Negatives
• Social Optimization: Getting The Most Out Of Your Content

This entry was posted on Friday, September 21st, 2007 at 3:24 pm and is filed under Domain Names. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.