Link popularity, as far as a web site is concerned, refers to the quality and the volume of links that are pointing back to your web site. The thinking is that if a lot of good quality sites consider your site worth linking to, then your site must be quite important too. The more quality sites that link to you, the greater your link popularity. Link building is therefore important.

The downside of this neat little theory is the fact that it’s not very easy to achieve this. It could even be said that this is actually the most difficult part of SEO. The reason why is that the search engines want this process to be completely natural and not in any way artificial.

This simply means that unless your link building strategies are completely above board, or at least appear to be, then you could find yourself dumped from the search engine rankings overnight. And it’s not just link building either. The search engines want your links to be authoritative in order to carry weight. they also want the links to be from sites that have a similar theme or focus as yours.

There are not real shortcuts to link building. It’s simply something that has to be done if you have any hope of your site getting anywhere in the search engine rankings. Don’t cut corners, or try to rush the procedure. Let it happen naturally and you will gain the trust of the search engines in time, and they will reward you handsomely.

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This entry was posted on Tuesday, September 25th, 2007 at 12:20 am and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.