Newsletters, often referred to as ezines, are an ever-popular addition to any web site. They are an excellent way of keeping in touch with your web site visitors by providing added value. Most serious web sites now include a sign up link for a newsletter. It allows the webmaster to build a list of interested people.

The webmaster can publish regular issues of the newsletter to inform his subscribers of the latest news and trends within a particular industry. The webmaster can also make the occasional recommendation of a complementary product or service. A percentage of the subscribers will usually take up the offer, making the newsletter a highly profitable tool. But is a newsletter really worth doing? here’s what Sideroad.com has to say:

“Statistics show that a newsletter published consistently and coherently increases recognition, improves customer relationships, and generates strong response rates. More than 80% of newsletter readers say newsletters are useful, 90% get an idea from each issue, 75% save issues, and 32% pass along articles to colleagues.”

Once a fair sized subscriber base has been built up, a newsletter can be used to announce all manner of things relating to the web site. New pages can receive instant attention, and the offers they have will be taken up by some. Subscribers can be polled to discover what they want, Then all the webmaster has to do is give it to them.

In this way, a webmaster can be viewed as not just an expert in the industry, but also as a trusted friend who cares about them. With a positive reputation built up, a webmaster can find that his or her newsletter or ezine is an extremely profitable and useful tool.

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This entry was posted on Tuesday, September 25th, 2007 at 8:10 pm and is filed under Newsletter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.