Analytics – Can It Help You?
Analytics is credited with being the deciding factor in helping Google overtake and dominate Yahoo in the race to become the number one major search engine, and probably the most profitable web site on the planet. That’s how analytics helped them. Can it help you? I’d say, ‘yes.’
Analytics is many things to many people. It has been described simply as the science of ananysis, and it is. But for our purpose we can think if analytics as being the use of online tools that analyse the state of a web site, or web sites, from all possible angles with the aim of discovering under performing areas that need to be boosted, and high performing areas that need fine tuning and protecting.
Where can you use analytics? According to Wikipedia:
“Common applications of Analytics include the study of business data using statistical analysis in order to discover and understand historical patterns with an eye to predicting and improving business performance in the future.”
A popular new online analysis tool is Google Analytics. The tool is free to use with a Google account, provided you have under 5 million page views a month, which is considerably more than most web sites have. The tool will analyse a web site from every angle. It will produce over 80 different reports, tracking your visitors from the moment they arrive to the moment they leave.
There are many analytics tools out there to help make your web site a more productive machine. Don’t leave anything to chance, especially when you don’t have to. With Google new tool being free, you no longer have an excuse to tap in the exotic world of analytics. If nothing else, it’s something you can drop into the conversation at a dinner party to impress your guests.
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